Privacy Policy
Updated: June 19, 2026
1. Introduction
This Privacy Policy describes how Creri Limited, operating under the brand HOOOYI ("HOOOYI", "we", "us", or "our"), collects, uses, discloses, transfers, stores, and protects personal information when you access or use hoooyi.com, our related websites, mobile applications, online store, customer support channels, marketing communications, and other services (collectively, the "Services").
This Privacy Policy applies only to HOOOYI Services. Our Services may contain links, integrations, log-in interfaces, widgets, or tools provided by third parties. HOOOYI is not responsible for the privacy practices of third parties, and you should review their privacy policies before interacting with them.
By using the Services, creating an account, placing an order, contacting us, participating in promotions, or otherwise providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.
2. Personal Information We Collect
We collect personal information that you provide directly, information collected automatically, and information received from third parties.
2.1 Information You Provide Directly
· Account information, such as name, email address, phone number, username, password, account preferences, and information received when you register through Apple, Google, Facebook, or another third-party sign-in service.
· Order and transaction information, such as name, billing address, shipping address, postal code, email address, phone number, order history, payment method details, transaction records, refund records, customer service records, and related purchase information.
· Customs and compliance information, which may include passport information, national ID, tax ID, customs identification number, date of birth, or other information required by customs, logistics providers, payment processors, or applicable law in certain jurisdictions.
· Customer support information, including messages, attachments, photos, call records, chat transcripts, complaint details, return or refund requests, and any other information you provide when contacting us.
· Size, fit, and preference information, such as body measurements, style preferences, product preferences, wishlist information, and voluntary information used to provide product recommendations.
· Promotion and marketing information, such as information provided in surveys, giveaways, contests, loyalty programs, coupon campaigns, product reviews, or marketing sign-ups.
2.2 Information Collected Automatically
· Device and technical information, such as IP address, device ID, browser type, operating system, mobile advertising ID, language settings, device settings, app version, referring pages, timestamps, and diagnostic data.
· Usage information, such as pages viewed, products searched, items added to cart or wishlist, order activity, clicks, browsing history, session duration, interaction with emails, and other online activity within the Services.
· Approximate location information inferred from IP address or device settings.
· Cookies and similar technologies, including cookies, pixels, tags, SDKs, local storage, and similar tools used for security, authentication, fraud prevention, analytics, advertising, personalization, and site functionality.
2.3 Information from Third Parties
We may receive information from payment processors, logistics providers, fraud prevention vendors, advertising partners, analytics providers, social media platforms, identity verification providers, customer support tools, and other service providers where permitted by law.
3. How We Use Personal Information
We use personal information for lawful business and commercial purposes, including to:
· provide, operate, maintain, and improve the Services;
· create, manage, secure, and verify accounts;
· process, confirm, fulfill, ship, deliver, return, refund, or exchange orders;
· process payments and prevent payment fraud, chargebacks, refund abuse, coupon abuse, and other misuse;
· communicate with you about orders, accounts, returns, support requests, policy updates, security notices, and transactional messages;
· provide customer support and respond to inquiries, complaints, and requests;
· personalize your shopping experience, product recommendations, promotions, and content;
· conduct analytics, research, testing, troubleshooting, and service improvement;
· send marketing communications where permitted by law or with your consent where required;
· administer promotions, surveys, contests, loyalty programs, and giveaways;
· detect, prevent, investigate, and respond to fraud, security incidents, illegal activity, violations of our Terms, or abuse of the Services;
· comply with legal, customs, tax, accounting, regulatory, sanctions, export control, consumer protection, and other compliance obligations;
· establish, exercise, defend, or preserve legal claims and enforce our Terms and policies.
4. Legal Bases for Processing
Where applicable law requires a legal basis for processing, we process personal information on one or more of the following bases:
· Contract performance, where processing is necessary to provide the Services, process orders, deliver products, manage accounts, or respond to customer requests.
· Consent, where you have provided consent, such as for certain marketing communications, cookies, or optional features.
· Legitimate interests, including fraud prevention, security, analytics, service improvement, direct marketing where permitted, business operations, and protection of HOOOYI, customers, and third parties.
· Legal obligations, where processing is necessary to comply with laws, regulations, court orders, customs requirements, tax rules, sanctions, payment rules, or regulatory requests.
5. Cookies, Advertising, and Analytics
We use cookies and similar technologies to operate the Services, remember preferences, keep accounts secure, prevent fraud, analyze traffic, measure campaign performance, personalize content, and support advertising.
Third-party partners may collect information through cookies, pixels, SDKs, tags, or similar technologies on or through the Services. These partners may include analytics providers, advertising networks, social media platforms, payment providers, fraud prevention vendors, and service providers.
Depending on your location, you may have the right to manage or refuse non-essential cookies through browser settings, device settings, cookie banners, preference tools, or opt-out mechanisms made available by advertising partners. Some features may not function properly if cookies are disabled.
HOOOYI does not currently respond to browser Do Not Track signals because there is no uniform industry standard for such signals.
6. How We Share Personal Information
We may disclose personal information as described below:
· Service providers and business partners, including payment processors, shipping carriers, logistics providers, customs brokers, warehouse providers, IT providers, cloud hosting providers, analytics providers, fraud prevention vendors, marketing tools, customer support tools, and professional advisers.
· Payment, fraud, and security partners to verify transactions, detect fraud, prevent abuse, investigate chargebacks, and protect the Services.
· Advertising and analytics partners where permitted by law, including to measure performance, personalize advertising, and improve marketing campaigns.
· Customs, logistics, and regulatory parties where necessary to ship products, clear customs, comply with import/export requirements, or satisfy legal obligations.
· Affiliates and corporate group companies for internal business, operational, administrative, compliance, and customer support purposes.
· Legal, regulatory, and enforcement authorities where required or permitted by law, court order, subpoena, legal process, government request, sanctions screening, or to protect rights, property, safety, or security.
· Business transfer parties in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or transfer of all or part of our business.
· Third parties with your consent or at your direction, including where you intentionally interact with third-party features, sign-in services, social media tools, or integrations.
We do not sell personal information in the traditional sense of exchanging personal information for money. However, certain advertising or analytics practices may be considered a “sale”, “sharing”, or “targeted advertising” under some privacy laws. Where required, we will provide applicable opt-out rights.
7. Retention of Personal Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing the Services, maintaining accounts, completing transactions, preventing fraud, resolving disputes, enforcing agreements, complying with tax, accounting, customs, regulatory, and legal obligations, and preserving legal claims.
Retention periods may vary depending on the type of information, the purpose of processing, legal requirements, risk, security needs, and operational requirements. We may retain de-identified, aggregated, or anonymized information for lawful business purposes.
8. Protection of Personal Information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
However, no method of transmission over the internet, mobile networks, or electronic storage is completely secure. HOOOYI cannot guarantee absolute security and is not responsible for unauthorized access or security incidents beyond its reasonable control.
9. International Transfers
HOOOYI operates globally, and personal information may be transferred to, stored in, or processed in Hong Kong and other countries or regions where HOOOYI, its affiliates, service providers, payment processors, logistics partners, cloud providers, or business partners operate.
Where required for personal information from the European Economic Area, the United Kingdom, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses, adequacy decisions, or other lawful transfer mechanisms.
By using the Services or providing personal information, you understand that your information may be processed in jurisdictions that may have data protection laws different from those in your jurisdiction.
10. Your Privacy Rights
Depending on your location and subject to applicable law, you may have rights to:
· request information about how we collect, use, disclose, or process your personal information;
· access or receive a copy of your personal information;
correct inaccurate or incomplete personal information;
delete personal information;
· restrict or object to certain processing;
request portability of your personal information;
· withdraw consent where processing is based on consent;
· opt out of direct marketing, targeted advertising, sale, or sharing where applicable;
· appeal a decision regarding a privacy request where required by law.
To exercise privacy rights, contact us using the contact details below. We may need to verify your identity before responding. We may deny or limit a request where permitted by law, including where necessary for security, fraud prevention, legal compliance, or protection of rights.
11. Marketing Choices
You may opt out of marketing emails by clicking the “unsubscribe” link in our emails. You may opt out of SMS, WhatsApp, or similar marketing messages by following the instructions in the message, replying STOP where supported, or adjusting your account preferences where available.
Even if you opt out of marketing, we may still send transactional or service-related communications, such as order confirmations, shipping updates, security notices, account messages, and policy updates.
12. Children and Age Limitations
The Services are not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16.
If we learn that personal information from a child under 16 has been collected without appropriate authorization, we will take reasonable steps to delete it.
If you believe a child has provided personal information to us, please contact us.
13. California and U.S. State Privacy Rights
If you are a California resident or a resident of another U.S. state with applicable privacy laws, you may have rights to know, access, correct, delete, port, and opt out of certain processing of personal information, including sale, sharing, or targeted advertising, as applicable.
HOOOYI does not knowingly sell personal information of consumers under 16 years of age. We will not discriminate against you for exercising privacy rights, as prohibited by applicable law.
Authorized agents may submit requests where permitted by law, but we may require proof of authorization and identity verification.
14. EEA, UK, and Swiss Privacy Rights
If you are located in the EEA, UK, or Switzerland, you may have rights under applicable data protection laws, including the rights of access, rectification, erasure, restriction, objection, portability, and withdrawal of consent. You also have the right to lodge a complaint with your local data protection authority.
Where we rely on legitimate interests, you may object to processing where permitted by law. Where we rely on consent, you may withdraw consent at any time without affecting processing carried out before withdrawal.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, regulatory, technical, or business changes. The updated version will be posted on the Site with an updated “Last Updated” date. Your continued use of the Services after an updated Privacy Policy is posted means you acknowledge the updated policy.
16. Contact Us
For privacy-related questions, requests, or complaints, please contact us at:
Email: privacy@hoooyi.com
